
Rooms with stories
In our hotel, we have created a unique environment where Astrid Lindgren's characters come to life in her own upbringing. Each room tells a story and is adorned with pictures of beloved characters. In the corridors there are installations, the restaurant is adorned with friezes with all the characters, and specially commissioned paintings enhance the experience. Here, the fairy tales become part of reality.

Premium room with bunk bed
These rooms are furnished with a double bed (180 cm) and a bunk bed. Each room in our hotel has a unique name from a local person who was around Astrid Lindgren when she grew up here, several of whom are featured as characters in her stories.

Premium room with sofa
These rooms are furnished with a double bed (180 cm) and a bunk bed. Each room in our hotel has a unique name from a local person who was around Astrid Lindgren when she grew up here, several of whom are featured as characters in her stories.

Premium room family
These rooms are furnished with a double bed (180 cm) and a bunk bed. Each room in our hotel has a unique name from a local person who was around Astrid Lindgren when she grew up here, several of whom are featured as characters in her stories.

Room Romantic
Our romantic room has a sweet and luxurious feel, it is furnished with a double bed (180 cm) and a sofa bed that can accommodate two people and has a bathroom with a large bathtub. Whether you want to take your loved one on a cozy visit with us or if you want an exclusive touch to your stay, this room is excellent. The room is named after Astrid Lindgren's parents Hanna and Samuel August Ericsson.

Junior Suite
Here you have our most extravagant room! Our junior suite is furnished with a double bed (180 cm) and a sofa bed, with jaccuzzi in the bathroom and an all over luxurious feel: this room is for those who want to add a golden touch to their stay.

Room Business
Our spacious business rooms are furnished with a double bed (180 cm) and a sofa bed that can accommodate two people and comfortable armchairs. Equipped with two separate toilets plus a shower area, it is well suited for business travelers who have meetings on the agenda. Of course, this room is also suitable for those who want a slightly more luxurious room
Our rooms
All of our rooms are equipped with:
- Individually controlled AC system
- Kettle with coffee/tea
- Underfloor heating in the bathroom
A large selection of TV channels:
SVT 1 | Channel 5 | Channel 11 |
SVT 2 | TV 6 | TV 12 |
SVT Children's Channel | Seventh | Viasat Sport Premium |
The Knowledge Channel | TV 8 | TV3 Sport |
TV 3 | Channel 9 | Discovery Channel |
TV 4 | TV 10 | BBC World News |
Karaktershotellet, unique hotel for Vimmerby
Visitors to Astrid Lindgren's World are happy to stay at the Character Hotel in Vimmerby.
It is a hotel built by a family who found "a third leg" for their visit to Vimmerby.
Astrid Lindgren's stories were one leg (ALV), her childhood home and writing the other leg (Näs) – the third leg became the story of those who lived contemporarily with her in Vimmerby; The character hotel.
Unique hotel in Vimmerby and the world
The hotel that tells the story – that text on the entrance mat meets the guests – and the hotel does justice to the name. Each room tells the story of a person, a contemporary of Astrid or someone she heard being told about at home in the kitchen in Näs.
While working on all these stories, which have since also become two books, it was found that Astrid's own characters in many cases were inspired by the then living Vimmerby residents.