Information about Björkbackens Turism AB
Collection of personal and company data to its data register

Björkbackens Turism AB collects various forms of information concerning persons and companies in order to carry out purchases and deliveries and, where applicable, marketing.

Responsible for collecting the data is:

Micael Glennfalk, CEO

Björkbackens karaktärshotell

Box 74
598 30 Vimmerby
+46 492-798 90
+46 70 - 64 12 141
Facebook: Björkbackens Karaktärshotell

The information is used to make reservations of rooms, purchases, other sales and marketing.

Register content
Staff, suppliers, customers

Time Limit
Information regarding customers who have not been active towards our company for a period of 364 days will be sorted out of the register. 

Transmission of data
The company receives information from booking pages that may be located in other countries. Björkbacken does not serve any outsider any part of our register, neither freely nor against payment.

Saftey measures
Everyone who manages the company's records signs a confidentiality document. Data is backed up, protected by antivirus software and personal passwords. The company's internal network and the wireless guest network are completely separate. 

General information
Björkbacken does not store information on religious belonging, sexual orientation, customer health or political opinions. However, the customer's various wishes needed to deliver our product can be saved such as, late check-out, need for allergy-adapted food, if dogs are included in the company etc. Personal data classified as "sensitive" will not be saved. 

I have read and approved the membership program Björkbacken's Friends

I have accepted that you handle data and personal data within the framework of your privacy policy

To withdraw your consent, please contact

We contact you via email. Enter your current email address.

Yes, I agree to reciece news, inspiration, invitations, membership offers.



I can withdraw my consent at any time and terminate my membership by emailing


Membership conditions in Björkbacken's friends

Membership in Björkbacken's friends
Björkbacken's friends is the name of our membership program and is valid from 2018-02-01. These conditions apply to members of Björkbacken's friends, a membership program issued by Björkbackens Turism AV (corporate registration number 556416 - 3847) hereinafter referred to as Björkbacken's friends. Membership is personal, free of charge and valid for taking part in all offers in Björkbacken's friends program. To become a member of Björkbacken's friends you must have reached the age of 18 and accepted Björkbacken's friends membership terms. You agree to these membership terms by agreeing to the membership in Björkbacken's friends. In order to administer your membership we need your e-mail address, cell phone number and social security number. By agreeing to these terms, you certify that the information you provide about yourself is accurate. Application for membership on the website or at our hotel's front desk. 

Processing of personal data and purchase information
Information about Björkbacken's friends processsing of personal data and purchase information can be found in Björkbacken's friends privacy policy.

Changes in membership conditions
Björkbacken's friends reserve the ritght to make changes to the terms of membership. Changes will take affect 30 days after you as a member have been informed of the changes via email. The current conditions are available on

Membership validity, termination and otherwise
Your membership in Björkbacken's friends is valid until cancellation. You can cancel your membership at any time by contacting Björkbacken, as well as the member, reserves the right to terminate the membership of Björkbacken's friends at any time.  As a member of Björkbacken's friends you agree to recieve inspiration and information about services and offers from Björkbacken. In essence, membership gives you a 5% discount on the cheapest price online. If you are a company you have 25% discount from September to April. When you make a reservation by phone +46 492 79890 or by email you tell your membership number and the discount is directly deducted from the cost for your room. If you are a corporate custumer, tell your company name and the discount will be deducted from the cost of your room. There are also other membership benefits, different from time to time. It can be special membership discounts, invitations to events or discounted tickets. Everything is communicated via your email and is triggered through your membership number. 

Force Majeure
Events beyond our control. Björkbackens Turism AB is not responsible for any damage caused by law order, government action, war event, strike, blockade, boycott or other similar circumstances. 

If you have any questions about Björkbacken's friends, see contact details below. 

If you have any questions about how we handle your personal information, read more on our Privacy Policy. 

Björkbacken's contact person;

CEO Micael Glennfalk, Always communicate via email.

The terms for Björkbacken's friends apply from 2018-01-01


Why a privacy policy? Björkbacken protects your personal privacy. Therefore, we always strive to protect your personal data in the best possible way, following applicable laws and regulations for personal data protection at all times Through this privacy policy we want to inform you about how your personal data is processed by Björkbacken This policy helps you as a customer to understand, among other things, what kind of information Björkbacken collects and how it is used, This privacy policy applies to those who book rooms at Björkbackens Karaktärshotell, stay in our cabins or camping and where we register information in your booking such as name, address, telephone number, e-mail address and, where applicable, social security number. 

Who is responsible for your personal information?
Björkbackens Turism AB, Box 74 (Traktorgatan 3), 598 30 Vimmerby with organisation number 554616-3847 is responsible for the processing of your personal data.

Björkbacken Turism AB is the owner of all Björkbacken's brands and websites.

Björkbacken has a common IT infrastructure where all business transactions with associated personal data and databases ("data") are managed and centrally owned by Björkbacken. Björkbacken is thus responsible for personal data, for the processing of your personal data, and is therefore responsible for ensurig that your data is handled in a correct and secure manner in accordance with applicable legislation. 



Personal information that you have provided us
We collect and store information about you that you yourself provide for us. The information we collect and store are things like name, postal address, social security number, e-mail and cell phone number. We also collect information about your previous purchases with us. If you attend an event or contact our customer service we also collect your personal information regardin this. We must collect the above information in order to be able to fulfill our obligations to you as a customer.

Personal information that we have collected from you
When you buy what Björkbacken offer, visit or otherwise interact with us we collect your personal information. Björkbacken processes information about the purchases you made, clicked on or booked. We also process information about your purchase history with us, your purchasing patterns and your preferences as our customer. We also process language settings, geographical information and other data we receive in connection to your visit to

Personal data that we have collected from third parties
We collect the information about you provided by booking sites such as and and the like. It can also be personal data from any central source, such as a conference booking where the participants name is to be registered.


We use your personal information for the following purposes;

  • To be able to establish your identity and update your address information
  • Create management of your booking and payment of the same
  • To give you information about the process of your purchases at for example order confirmations, delivery information, delivery and warranty matters. 
  • To deliver your purchases at
  • If part payment or credit at your purchase at, send your information to the credit company and partner for the payment solution at
  • To send newsletters and other marketing to you
  • To collect and analyze information about your purchases which we base on offers as well as maketing of both general and targeted nature,'
  • To improve our communication, service, products and services
  • To be able to offer benefits linked to you possible personal membership in Björkbacken's friends.
  • To be able to adapt to your behavior and preferences
  • To answer your questions
  • To invite to custumer surveys, for example to ask you via e-mail if you were satisfied with your stay

We process your personal data in order to fulfill a legal obligation: Björkbacken processes information about your purchases to fulfill requirements under, for example, the accounting act and the consumer purchase act. If you do not submit your personal information to us, we will not be able to fulfill our agreement or fulfill our obligations to you.

Legal basis for our treatment
The processing of personal data in Björkbacken is based on the legal basis for Björkbacken to be able to fulfill an agreement. The agreement covers, on one hand, the purchase itself and, on the other, the agreement on the terms that give both rights and obligations to the parties. As a member you have the right at any time to resign from Björkbacken's friends by notifying it, whereby the processing relating to personal data and membership benefits, profiling and obligations ceases. Se further under the heading "My rights".

After completed booking, delivery and payment we can save your information. You have the opportunity to demand that we delete you from our customer register this year. When it comes to processing personal data tu fulfill requirements such as the accounting act, the value added tax act and the consumer purchase act the legal basis for processing is a legal obligation.

Direct marketing
Björkbacken will process your personal information for marketing purposes. Your information may be used for direct marketing, newsletter, customer surveys and for statistical purposes and can be used for e-mailing and texting you until you unregister your account or withdraw your consent. You can at any time in your settings, at, or when contacting customer serivice, customize through with channels you wish Björkbacken to contact you. The sender for dispatch is Björkbackens Turism AB.

Björkbacken will process your personal information in order to analyze your purchase history, your purchasing behaviour and your behavior on with the aim of gaining more knowledge about you as a customer and our customers in general and in order to improve our offers (profiling). For the same purpose we may also process any personal wishes or preferences that you have provided us, e.g. information that you are interested in a particular category of goods. We do this by analyzing which purchases you previously made and what products you look at or placed in the customer basket at Based on this information, we communicate targeted messages to you. By agreeing to this privacy policy, you also consent to the profiling of your personal data.

Who can access your personal information?
Your personal data will not be transferred or sold to third parties for advertising purposes. However, your personal data may be disclosed to third parties (personal data subjects) if this is required to provide services for you, for example to suppliers to handle the transport of ordered products and for distribution of offer. We disclose your personal information to the following: suppliers of IT systems in development and support. These companies provide services, technical solutions and platforms on Björkbacken's behalf.

Collaboration partners who handle payment 
In order to handle payments made by Björkbbacken's customers, we use suppliers to guarantee secure payment solutions. We only send the information needed as a customer of Björkbacken, we do not disclose your personal information to other partners or organizations. 

How do we protect your personal information?
Björkbacken takes the techical and organizational security measurs required by law to ensure that your personal information is not manipulated, lost or destroyed or that unauthorized persons access it. Our security routines are constantly changing as technology advances. 

Where is your information stored?
Björkbacken stores all personal data collected from you within the EU and the EEA. We do not disclose personal information to third parties, except in situations where this is a requirement that follows from a statutory obligation or to fulfill our obligations to you as a customer. See more information under the section "who can accsess your personal data".

How long do we store your personal data?
When you submit your personal data to Björkbacken, you consent to Björkbacken to register and store purchases and to process the specified information for the above mentioned purposes. We will never process your personal data for longer than is prmitted by applicable law, regulation, practice or governmental decisions. For example, data can be stored longer if required byt he Consumer Purchasing Act or the Accounting Act. The personal data is stored and processed in Björkbacken's IT system. As a member of Björkbacken's friends, your personal information is stored as long as you are a member of Björkbacken's friends. However, information about your purchases is only stored for 24 months after the last purchase. You can contact us at any time and terminate your membership and request that we delete your personal information.

Your rights
You have the right to request access to your personal data and to receive information, among other things, about what personal data is stored with us, the purposes of processing this personal data, the recipients or categories of recipients to whom the personal data has or is to be disclosed the predicted period of the criteria to determine during which period personal data will be stored. You can contact our reception at the address below and request that the information be sent by e-mail. For your security this informatin is only sent to your specified e-mail in our customer database. If you believe that the personal data processed by Björkbacken is inaccurate or has been processed in violation of applicable law, you also have the right to request that these personal data be corrected, blocked or deleted. To do this, contact our reception. Björkbacken is in some cases obliged by law to process your personal data even though you have requested it to be deleted. If you are a member of Björkbacken's friends, you can at any time revoke or change the consent you provided or refuse further communication. If you have given consent to Björkbacken regarding Björkbacken's personal data processing, you can revoke such consent at any time by contacting our reception. Björkbacken however have the right to continue processing your personal data to the extent necessary to fulfill our obligations to you as a contracting party. If you believe that your personal data has been processed in violation of applicable law legislation you are entitled to submit a complaint to the Data Inspectorate.

Links to other pages
Links to externtal websites on which Björkbacken has no controlling influence can be found at These are not covered by this policy.

Contact details
If you have any questions about how we handle your personal information or if you want to port your information please contact When it comes to handling personal data you can also talk to the Data Inspectorate, which is the supervisory authority for this handling. 

Björkbacken Turism AB
Box 74 (Traktorgatan 3)
598 23 Vimmerby, 070-6412141

These terms and conditions have been set by Björkbacken as of 2018-02-01

Documents on data protection in the companies listed below
All information applies to companies:

Trummelumme Investing Parner AB, 556486-5250
Magazine Solutions Residence AB, 556524-4653
Björkbackens Turism AB. 556416-3847

These documents were drawn up on March 30 2018 by Micael Glennfalk, owner, CEO 

List of personal data within Björkbackens Turism AB

Personal                 Yes Yes Yes Yes       Attendance history
Vendors                  Yes Yes Yes Yes       Purchase history
Customers/guests Yes Yes Yes Yes/No Delivery date*

List of sensitive information
No sensitive information is stored. The customer register contains information that the hotel needs to fulfill its delivery of what the customer has booked. There may be requests for tickets. About room/cottage/campisde, food etc. 


Marketing is done to our customers
In each unit that is sent out the customer is given the opportunity to choose to refrain from getting marketing further on. The customer also has the opportunity to consent to marketing.
Rules for how long personal data may be stored:
The customer should then be cleared.

Access to personell register 
Vice president
Finance manager
Front office manager
All of which have signed a confidential act

Access to information in the supplier register 
Vice president
Finance manager
Property manager
Front office manager
All of which have signed a confidential act

Access to information in the customer register 
Vice president
Finance manager
Front office manager
Serving receptionists and bookers
​​​​​​​All of which have signed a confidential act

Are you a regular, wanting a good deal?
Become a member of Björkbacken's friends and you will receive great offers all year around from both the hotel and the restaurant. For this we need your e-mail address. Send a request for membership to, we always handle your data and your information according to the law.